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MAKING THE PROCESS SIMPLE

Creating a user-friendly and impactful website starts with a thoughtful approach. I’m here to guide you through each step to ensure your site reflects your vision and serves your audience effectively.

DESIGN IS A PROCESS

Discover

Logo

Color Palette

Moodboards

Design

Wireframes

Homepage Mockup

Clear & Concise Content

Develop

Functional Site​

Accessibility Standards

Integrated SEO

Thoughtful Animation

Custom Icons & Graphics

What does this actually look like?

1. Discover

Crafting the foundation of your brand

Current Site Audit

Add On Service

Rather than creating a new site, you can refine your current site with a thoughtful review that identifies areas that may be confusing, hard to use, or visually inaccessible.

 

If you choose a current site audit, I’ll provide a detailed document outlining opportunities to improve layout, navigation, readability, color contrast, and fonts, along with clear recommendations to enhance the experience for all users. You'll be responsible for making changes or updates to your current site based on the audit.

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Branding Exercise

Add On Service

Define your mission, values, and goals through guided workshops that set a strong brand foundation.

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If you chose to add on branding exercises we will do brainstorming sessions to help define your brand mission and competitive advantage. We will go wide to find lots of ideas and then narrow down to find the right fit for you.

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Logo Creation

Add On Service

Develop a logo and color palette that authentically reflect your brand identity. 

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If you chose to create a logo we will work together to brainstorm on a logo direction and then I’ll create more refined versions. You’ll have a few opportunities to provide feedback and refine.

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2. Design

Transform your strategy into visuals

Navigation & Layout

Add On Service

Organize your website content into a clear, logical structure to ensure a smooth experience for your visitors.

 

I’ll create a detailed site map outlining all pages, sections, and navigation flow, making it easy to visualize the full site and plan the user journey.

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Wireframes

Standard Service

Lay out the structure of your website to ensure content and features are organized logically for your visitors.

 

I’ll create detailed wireframes that show the placement of key elements, page hierarchy, and navigation flow, giving a clear blueprint for the site before design and development begins. I'll also provide a full color mock-up of the homepage to  get your feedback before I create the final version.

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Content Refinement

Standard Service

Review and polish your website content to ensure it’s clear, engaging, and aligned with your brand voice.

 

I’ll provide a document for us to collaborate on text for each page, including headlines, body copy, and calls-to-action, so your messaging is both compelling and easy to understand for your audience. You'll be responsible for providing and finalizing content.

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3. Develop

Build a seamless experiences that brings your brand to life

Build a Beautiful Easy to Use Site

Standard Service

Bring your website to life with a thoughtful, user-focused design built on Wix.

 

I’ll take the wireframes, refined content, and brand elements to create a fully functional, visually engaging site that reflects your vision, works seamlessly on all devices, and provides a smooth experience for your visitors.

Site designed by Cassie Free Design

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